Do you remember my feature a few weeks ago on Californian DJ Duo Posso's collaboration with awesome Californian lifestyle and clothing brand Volcom? After I'd checked out the collection I headed off to visit Volcom's Covent Garden Store in the Seven Dials, and while I was there I heard that they were opening a new store local to me in Shorditch's Boxpark.
Now, even though it is really close to my flat, I'd never been to Boxpark at all, and before I'd Googled it I had no idea about the concept. Basically Boxpark is a series of shipping containers stacked up for five years outside Shorditch High Street overground station each containing pop up shops. How awesome is that?
The new Volcom store is in box no. 13, head along the side of the container tower at street level to find it.
As each store has to fit into a shipping container, they are all pretty small, so I love the way the mirror down one side of the Volcom store makes it feel so much bigger than it really is. The wood panelling really reminds me of the ski lodge at Sierra in Lake Tahoe - it look me back to watching the world champion snowboarders filming in the snow park under me as I went up in the ski lift last Easter.
Before you really start to explore the store, you really need to just stop for a moment and look up at the ceiling. Now, I really, really wish I was one of the artists who worked on this thing because it is just simply incredible.
Next, observe the mens jeans to your left, and wish that all denim stores were helpful enough to display all of their jeans like this.
I'm thinking of the beach here, an excuse to wear one of these pretty rad mens tee shirts with flip flops and sunglasses over your bikini?
After looking enviously at the menswear, it is time to move onto the womans collections (as well as the Volcom core collection, they have quite a few pieces from the Posso collaboration in store), but not before taking a moment to check out the sound quality on the Posso x Volcom earphones!
If you're not feeling it already, the best way to ensure that you leave the store feeling totally inspired is to check out the great inspiration board on one of the back walls. It is too late to get a flight out to Coachella, right?
Finally, take a moment to observe how awesome the shop mannequin in the womanswear section is. Usually in stores you'll see white mannequins, black mannequins or even pink ones. Only Volcom is awesome enough to have Volcom print shop mannequins!
If you live in London and you've never been to Boxpark or to a Volcom store, I urge you to grab a friend and head over. Once you're done shopping, on the top deck you can treat yourself to anything from frozen yogurt to Mexican food and sit out on the deck in the sun!