Tuesday, 9 April 2013

The You Generation: Fantastic Food (Introducing The Worlds First Global Youtube Audition Process)

It is no secret to anyone that my real passion is food. I think the fact that without actual intention on my part, many of my readers who have been around longer than most noticed that this website had basically become a food blog that just happened to have the odd outfit post and shopping or travel piece thrown in for balances sake. It has come to that sort of time for me that while I never really took university seriously in the first place, I can clearly see the end point where I am going to have to live in the real world, which means I have to think about a direction I want to go career wise. I have no solid plans yet (I try not to make them as they always end up broken) but I know I want to do something that combines my love of writing with my love of food. I also know that working in a professional kitchen would be my idea of hell (have you read Anthony Bourdain's Kitchen Confidential?), so the type of people who have careers in food but don't have to go near a professional kitchen who spring to mind are Nigella Lawson, Nigel Slater and my favourite Times food critic Giles Coren. The problem is, times have changed a bit from when these people were starting out.

A few weeks ago I was contacted about helping to promote the food section of something called 'The You Generation' which I want to take a moment to talk about, because I not only think it is the perfect vehicle for people looking to get into food presenting (while my main aim is to write about food, my experiences filming with Channel 4 have made me think that food presenting is not something I'd be adverse to, either) but for any of us of the digital generation to get into things like presenting, being a stylist, or even being in a girl band too. There are shows like The X Factor and Britian's Got Talent for singers and stage performers, but what about the rest of us with other talents that don't translate so well onto a stage? Well, it is funny that I should mention The X Factor and the Got Talent franchise because The You Generation has been set up by Syco Entertainment (Simon Cowell's production company) and Youtube to basically act as the first global online version of these shows. Youtube, after all has basically become its own television station, the good and the bad!

"The You Generation is the first global online audition process, giving people the chance to show off their extraordinary skills and win a prize - simply by uploading a video."

The You Generation is running over 52 weeks with 26 fortnightly contests showcasing different talents. Last fortnight the round for presenters was running, and yesterday saw the launch of Fantastic Food, looking for the talent in Youtube food videos, trying to find the next big thing. In the blogging world, forgetting the traditional food bloggers everyone seems to be trying to embrace food at the moment, from Chiara Ferragani's cooking videos with Lifestyle Mirror to recipes popping up on top outfit bloggers blogs, so this could not come at a better time, I think. I really wish I could enter but I don't have the set up for filming at the moment (but what would you guys think if I started making recipe videos?), so I am really glad to be on board in a blogging capacity instead. 

So while they were laid out in the video I thought I'd clarify the rules, and of course the prize part! The competition will run until 11:59pm on Saturday 13th April. To enter you have to be 14 years old or over, and the video must be entirely your own work with no background music etc. for legal reasons.  The prize is $2,000 for the category, and there is also a $5,000 prize for the best among all the categories a year from now. Also:

  1. Your video must not be any more than 5 minutes long.
  2. You must lick a spoon at some point (hello Nigella!)
  3. The dish must contain a yellow ingredient, and a green ingredient. 

You can enter by clicking HERE. I'd love to see any entries by my readers, so if you could tweet them at @makingmewonder I'd love to see them! You can also keep up with The You Generation and their upcoming contests by following them on Twitter and subscribing to The You Generation channel on Youtube.
The You Generation is open to applicants from Australia, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Belgium, Ireland, Netherlands, UK, Czech Republic, France, Israel, Poland, Russia, Spain, Argentina, Brazil, Mexico, Canada and the USA. Just to give a little bit of flavour for the things to come, some upcoming catagrories include one for Stylists, which I know lots more of my more fashion than foodie contingent among my readers might be wanting to enter, and girl bands.


  1. That's such a cool idea! You should definitely try food videos! I also really want to get into styling and food photography! (it goes as far as I always have to style and shoot whatever I'm eating haha) xx

  2. If you enter, let me know and good luck!

  3. Can we use background music if we created it ourselves? And 11:59PM what time zone?

  4. I have altered the post, sorry I forgot to say that it was PST. As for the background music, I cannot speak for The You Generation,, but using common sense as this restriction is for legal copyright reasons, if you created the music and own the copyright for it I should think it is alright, because then it is your own work.

  5. Great, thanks for the clarification. I'll tweet them about the BG music. Thanks!

  6. I'll immediately grab your rss feed as I can not find your own email membership link or e-newsletter service. Do you have any kind of? Please let me know so that I possibly could register. Thank you.
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