Get Prepared For The Sales: How To Build A Sales Hitlist

We’ve all been there. You find something on the sale wrack that is just your size and because it has such an incredible reduction you snap it up on the spot, but the it hangs in the back of your wardrobe unworn, or you only slip it on once or twice before it gets abandoned. The reason for this is because of the amazing saving, you were tricked into buying something you would not have purchased if it were full price, and therefore not something that you really want or need. As we don’t have Black Friday and Cyber Monday in the UK (okay, we’re starting to, but not really because we don’t celebrate Thanksgiving), I used my first ever experience of these two savings days to test a theory on sales shopping which I’ve found really worked to stop me spending money on things I did not really want or need, no matter what the savings. You need to make a sales hit list.


Blair Waldorf, my all time favourite television character shops in Paris at the opening of Season 4. I chose this photo for this post in celebration of tonights last ever episode of Gossip Girl – I think it is safe to say we’ll all miss the exploits of our favourite Upper East Siders as well as their covetable wardrobes. Long live Queen B.

First, you need to make a list of all your favourite stores. Not places that you’ve heard will have good bargins, but places you shop regularly  that stock things that are your style, will fit in with other things in your wardrobe and you know what your sizes are there and what their clothes tend to look like on your body type.

Next, once you’ve worked out where you will be looking, you need to focus your attentions in two areas. The first of things, things you know you need or your wardrobe is in need of. For me, this would be, for example a well tailored navy blazer. Something I don’t already have, but I know that practically I will wear a lot, I don’t own something similar to and is in a colour that will suit the majority of my other clothes. Your other focus should be on things that you particularly want, but still not forgetting that they should be things that will go with your other clothes, and that you also have cause to wear. For example, as Christmas will be over (and you need to check how quickly things will be able to be shipped to you if you’re shopping online in time for New Years Eve), unless you can get the items to you by New Years Eve, or you have an upcoming party to go to you already know about, there will be not point in snapping up party dresses in the sales when you know that you’ll have nowhere to wear them to. For me, this would be a long sleeved sequinned top in J.Crew I’ve got my eye on; not something I think I would wear here in Los Angeles, but I can see myself wearing a lot when I return to England.

Once you have items in mind, either by their description or specific things you have already spied in store, you should think practically about the quality of the item and the amount of wear you’ll think you’ll get out of it, and work out how much you’d be willing to, and you can afford to spend on each item; don’t be afraid to make a list and stick to it. This will make sure that you’re sure about any sale purchases you might make, and that you don’t over spend, or buy something that is not good value for money. My favourite formula to use is cost per wear, meaning that you divide the price between how much you see yourself wearing it. If you wear a £60 top only 3 times, you’ll be paying £20 for the privilege each time, but if you wear a £200 pair of boots for a couple of months a year, for a few years in a row you’re getting a much better price. 

Finally, while I do like shopping for sale items in store where I can try them on, beware of extra savings you might make online; make sure you’re subscribed to the mailing lists and social media pages of your favourite brands so you’re always aware of last minute flash discount codes that might help you knock even more off of the already discounted January prices!

What are your shopping tactics when you tackle the January sales each year? I’d love to hear some of your tips!

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